Web 2.0 is an honor system where everyone expects the crowd to be noble and then becomes angry at the reality of honor systems. Anonymity is a ski mask for drive-by commentators. Though a rude blog comment is often nothing more than cursing behind the windshield, when the road-raged driver becomes a crusader outside your storefront, it's serious.
announced an agreement to add user-generated video product reviews to Buy.com, a pioneering concept in the world of e-commerce. Grouper's founder, Josh Felser said it was to allow shoppers to have more dynamic dialogue about the products available at the site. But that's not why it's pioneering. As video on the Web becomes more prevalent, this type of offering helps remove anonymity, making responsibility less diffuse among the crowd. Though consumer-generated product reviews have the benefit of keeping businesses, as one business owner told the Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok:Putting A Face On Consumer Product Reviews
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