USNews.com has probably the best article I've seen to date on how to put a customer evangelism practice to work inside Corporate America. The Ben McConnell and Jackie Huba - the architects - and they explain so eloquently why this is the future of marketing. If you have more fans than detractors, start putting your thinking cap on. Reader Comments ... murdok Added Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Putting Evangelism to Work
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