Questionable Influence of Industry Research Firms

February 6, 2006

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At the core of this story is a sticky question: how credible are industry research firms? All sorts of companies rely on industry research reports to make important purchasing decisions, while the media frequently look to industry analysts for their expertise and objective insights into certain sectors and trends, but in most cases, the money trail clearly leads back to the pocketbooks of the very vendors that dump big dollars into research houses and stand to benefit most from the "objective" positioning of their wares, so it's fair to ask: is Trust, Friend, or Foe - Industry Analysts (John Welton) Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.Visit

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