Quick Site Looks Can Kill

January 16, 2006

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A web site has 50 milliseconds to make a visual impression on visitors, as a study confirmed just how quickly the human brain could make a judgment. After spending lots of money on site design, quality content, back-end integration, and search engine optimization to get high placement on Google, site publishers may be dismayed to know that users accept or dismiss them in 1/20th of a second. Talk about short attention span theater. Nature.com Caudron suggested in the article site publishers limit the number of graphics on a page. Also, optimization for download speed should be a consideration. Less is more to impatient users who want to find information fast, fast, fast. Email the author Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.

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