Ramping up for Super Bowl Ads

The Super Bowl is coming. It's in Miami. It's a big event ... for advertisers. And, well, while the costs are high - GoDaddy, those days are over. Ha, I partially kid. But, think about it. The value of the press can help get a brand name in the popular lexicon, help reach consumers - all because a good number of people watch the Super Bowl more for the advertisements than the game itself. Well, let's be honest, the game usually sucks. The largest purchaser of ads turns out to be Anheuser-Busch, who bought 10 ads this year (or one of the largest - it's not clear, but they do like their Super Bowl ads). And, in a way to work the social network, they have ax murderer, but that's because I am a horror film fan. This is a creative way to get the word out about the ads, and to build pre-game buzz about which commercial is your favorite. And, it's working with social media (or whatever term you want to use) by reaching out to bloggers to let them know about the clips. They get that - and I know they get that, because I know the smart peeps that reached out to me (Chris Thilk). A company that does not get it, but somehow got it, is my least favorite company (because they don't support local ad or PR firms): GoDaddy. Once again, they are probably going for the T&A ad - well, it sounds like that - but this time, they are also bringing in some of the bigger names in vidcasting, like Geekbrief.tv. What the final commercial is going to be like is anyone's guess, but Comments Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: POP! Public Relations, a public relations firm based in Arizona, USA.