Change or die. We hear the phrase all the time. In fact we hear the expression so often that it's become a drumbeat cliche. Still the change or die mantra is the anthem of the Internet age, like it or not. Did you know there are ?" I thought it would be higher. Well, make that 200,001 now that this post is out there. Understand I have no idea if adding my voice to the chorus will make any difference. Nevertheless I am here to say to every single client-side and agency-side marketer that unless you change and help your organizations change, your career is in trouble. Now, many of you might say "Steve, our ads are working. We're the talk of the press and our sales are up. Go jump in a lake. What do you know, Mr. Loosah 2.0. Go back to your blog ashram." Fair enough. But I am telling you, old marketing is dying and fast thanks to social computing. Change starts with preparation - what Denver Broncos coach Mike Shanahan calls "here, but there's one graphic that really jumped out at me that I felt I should show you. Take a look at this chart ...
Now, if this doesn't make your stomach queazy I don't know what will. As you can see, the marketing disciplines we know and love - the very ones that carried our careers forward - are dying. Why? Because there's too much information. So if media is a commodity, what does that mean for advertising and PR? Exactly. Although IPTV so I see that I better read and study. Mark's accounts of how he became successful it's no secret. He Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.
He authors the
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