Real Life Examples: Local Social Media Marketing in Action

I'm not going to wax philosophical about social media marketing. I'm not going to tell you that you should be using social media or that you shouldn't. I'm just going to show you some examples of how local  businesses in the hometown of Murdok - Lexington, Kentucky -  are utilizing it. It is up to you to find parallels between what these businesses are doing and strategies that you could be implementing within your own marketing efforts.

Making Customers Aware of Your Presence

Researching this article, right off the bat it was pretty evident that many businesses around here (and I suspect most places) are slow to adopt social media marketing practices for their businesses. And if they are adopting them, there are some key elements missing. For example, many of the businesses I found on Twitter (through WUKY, which airs NPR broadcasts. You will find a section on the site's homepage that looks like this:

Liquor Barn a chain with locations throughout the state, has a simple link to its Twitter page, but it is listed within the site's main navigation column, just under a link to the company blog.

How Businesses are Using Twitter

The greatest thing about Twitter as a marketing tool is that it is 100% opt-in, and your messages are clearly targeted toward interested parties. For example, when I choose to follow Liquor Barn's tweets, it's because I am interested in what promotions, new items, etc. the stores are offering.

One way businesses can incorporate the human element into their Twitter lives is to organize or simply attend "Tweetups." This is where you get together with fellow Twitterers and meet in person. While I have personally never participated in one, I hear some of them turn into pretty fun parties. A local photographer Shaun Ring talks about attending a recent Tweetup
exclusive interview with Murdok:

Zoombug Photos, includes (although having more than one video could make it more interesting):

Lexington KY Punk and Hardcore Shows has event listings (again, more than one would be more useful, but you get the idea):

Papa John's Lexington for example has a regular Facebook profile. The profile is not great for customers looking for location/contact info, but it has 329 friends, so perhaps there is something to be said for that. That's not too shabby for just the Lexington-based incarnation of a national Pizza chain. Using the regular profile, again injects some of that human element.

ason Miller’s article on Al’s Bar here in Lexington.

How Businesses are Using YouTube


I'm not going to get into all of the possibilities for what to include in your videos, but the local

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