With all the concerns about Web 2.0 driving quality traffic, and the general question about the viability of web metrics in general, page rank has opened itself up to some serious questioning at this point, and while it is Google’s game, they seem to have created a firestorm of controversy. Because it was not just blogs, it was sites like Forbes, The Washington Post, SFGate, and other reputable news sources that also took the hit.
Another hard hit concern were PayPerPost participating sites, those sites that choose to monetize by using PayPerPost as a way to make a couple of dollars here and there, or start off on PPP campaigns as a way to generate revenue and buzz for their product. There are a lot of PPP posts that are not worth writing about, but for those who use PPP judiciously, they are also being penalized.
Text Links, paid links, news papers, A List bloggers, depending on what they were doing saw a drop of 1 to 3 points in their page rank, and in the world of trying to arrange advertising, this is a significant drop. It means that Download Squad would not be eligible to write for PPP on some of the higher paying gig’s anymore (if they use PPP, this is just an example of the carnage this morning).
While we all know and respect the results that Google Gives us, but to have Google Analytics have a page rank of 10, and the Washington post a page rank of 5, well this opens the door to a lot of questions, and not many answers. Google does not have to explain, but people have a right to monetize their blogs, and Google has the right to drop the page rank of those sites.
This time around it is not link farms, splogs, and others that were hit, this recent page rank drop hit at the core of reputable web sites, with no further explanation from Google.
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