The economic struggles due to a weak dollar and the complete failure of the White House, Congress, and the Federal Reserve to restore its value means, for advertisers, a need to find other outlets for their messages. The effectiveness and efficiency of online advertising puts the Googles and ad networks of the world in position to enjoy a mini-boom while other parts of the economy languish. Once Google brought out its Q1 2008 numbers that wiped away any concern about ad click activity, the die appeared cast. If advertisers would spend, they will spend online. The Yahoo reports its Q1 numbers.
Recession? Awesome! Online ad companies rejoice
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