In uncertain—well, frightening—economic times it stands to reason that businesses would be looking to trim their budgets where they can. Some think that means advertising will naturally suffer. On the contrary, when is there a better time to seek new customers?
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For online publishers, one of the early alarms was set off by Gawker. Last Friday it was announced
In fact, an economic recession should be a golden age for advertising—even for consumers—as companies get more aggressive with their messages and are forced to offer deep discounts to survive. At least that part of the free market should thrive.
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Recession Presents Bull Market For Advertising
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