It's widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I'll link to you). The question remains though: how many is too many?
Many assume that reciprocal links are black hat, but that's not necessarily the case because often they are legitimate and can bolster relevance. But nobody's been exactly sure of Google's policy regarding them, and the topic has caused much debate. Recently, as noted at the WebmasterWorld forum, Google updated the language at the Webmaster Help Center, under the "
The very phrase "link scheme" connotes something not quite on the level, and as an example, Google files reciprocal links this way:
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
But the word "excessive" doesn't exactly carry an exact number and for good reason. It seems to be judged on a case by case basis.
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