The site's launch coincides with the 150th anniversary of the battle of Solferino, which led to the creation of the International Red Cross and Red Crescent Movement.
"Each day, there are countless stories of unsung courage and achievement just waiting to be told. We want the web portal to be a place where someone who is making a difference in one corner of the world can inspire someone on the opposite side of the globe."
The ourworld-yourmove.org site is available in English, French, Spanish and Arabic. It is the first time the Red Cross has used social media in an effort to connect with a broader global audience.
The Red Cross has also set up a presence on Facebook and MySpace, as well as creating a channel on YouTube for video contributions.
"We've made a real effort to capitalize on the tremendous scope of social networking and new media sites in order to reach beyond our typical support base and build a partnership with the public," said Pierre Kremer, the head of communications for the IFRC.
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