Redefining Quality Content For The Web

When I first started writing for the web as a freelancer, my conception of content was, naturally, Quality content from a search engine's perspective From a search engine's perspective, quality content seems to be determined by the most on-topic (relevant) and trusted material in the online community. Relevancy is affected by the number of links to a page's content (like 'votes' for the page), the content's significance, how well the search engine algorithm understands the meaning of the page (semantics) and how well the content matches the searcher's topic. Trust is the other part of the equation, and is determined by the types of sites that link to a webpage. For example, .edu sites are generally more trusted than other domains. Because of this, sites with lots of .edu links will probably do very well. Sites highly trusted on a particular topic, or "authority" sites, range from smaller websites with lots of 'quality' content to larger sites considered leaders in their field. The search engines love these sites, so if several link to your page's content, it gives your page validity with the search engines. Note: this is a purposefully broad generalization; there are many subtleties that go into how a search engine determines the quality of content, but I'm not writing a book; I'm simply taking a stab at generally understanding how the search engines analyze 'quality' content. Quality content from a website owner, webmaster or seo's perspective: From a web owner's, web masters, or website owner's perspective, quality content is simply content that garners links, offers value to users, is properly optimized and draws traffic that can be used for brand recognition or monetization. More recently, a large determinant of a website's quality of content has been its ability to gain links through a number of methods, including social bookmarking. If a user likes a site, they can bookmark it or link to it; this in turn increases the site's prominence. featured on the main page of Searchnewz (as of Dec. 3). The website and blog have been up less than two weeks, and we already rank for some decent terms. In the end, quality content means different things to different audiences. So give 'em all what they want and reap the benefits: universally valuable content that offers unique ideas, meets their needs, satisfies their algorithms and gets them links. Social Media Systems online marketing company and specializes in producing powerful, accessible content for the web. She co-authors the