The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won't have replaced traditional methods, but a whole lot more money will be involved than what we see today.
IDC believes around $65 billion is going to be spent this year. In three years' time, a little over $106 billion should change hands. John Gantz, IDC's chief research officer, observed in a statement, "Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate.
So we're still not near a point at which every advertising dollar will go into online efforts. It doesn't look like the recession will put much of a damper on the industry, though.
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