It's mildly amazing to see another report about 2007 trickle in. The contents of the report are interesting, too, as Europe's online advertising market apparently expanded by about €4 billion since the year before.
In 2006, only €7,213 got paid out. Spending throughout 16 countries totaled €11,193 billion in 2007, according to Ashkan Karbasfrooshan writes, "I think Europe could surpass the US ad market if for no other reason that different markets means different languages and different ad campaigns. In other words, it's harder to find efficiencies when you have to duplicate the same message across 10 or so sub-campaigns."
Sit tight until June 2009, and perhaps IAB Europe will let us know if 2008 turns out to be the year of the switch.
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