Microsoft's new search brand should be announced sooner rather than later, and when that day comes, it looks like the corporation is going to make sure people notice. According to a new report, Microsoft intends to spend as much as $100 million on an advertising campaign.
Kumo (or Viveri or whatever the search brand's going to be named) should get a hand from ad agency JWT. Abbey Klaassen and Rupal Parekh
This seems like a good idea for a couple of reasons. First, Microsoft is badly in need of some brand clarity; an official April Fools' Day
https://www.youtube.com/watch?v=-iXwzBvdrIY
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