The advertising industry as a whole isn't looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.
This state of affairs may be hard for Web marketers to celebrate, and a little schadenfreude will certainly be at work if they whip up some cheers. Looked at in "better them than us" terms, though - and assuming ZenithOptimedia doesn't change its estimates another time - the situation is what it is.
Traditional marketers can at least take some comfort in the fact that the Dow is doing better than the Nasdaq so far today.
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