According to the report, Bing saw the most pronounced growth in spend among the top three search engines, an increase of 15% year-over-year (presumably compared to Microsoft Live Search). Yahoo, on the other hand, was down 24% year-over-year.
"Microsoft is headed in the right direction with Bing and attracting more advertiser dollars. That said, it’s an uphill battle against Google and there’s still a long way to go before Bing garners a significant amount of the search ad revenue pie," said Barnette.
More information about paid search spend for the quarter can be found in the
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