requirements for a social media release.
Published to the working group's blog, the requirements dive deep into "the key elements of the Social Media Release that we have identified over the course of our discussion," Heuer writes in his November 2 post:
The Social Media Release is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also takes full advantage of HTML, multimedia and the network effects enabled by the Internet by using structured data via the Microformat, which ultimately increases its findability by interested parties-which is ultimately the driving purpose of public relations and the press release specifically.
Detailed information about a variety of elements are included, such as
- Tags and keywords
- Embedded audio, video, and images
- Company RSS feed
- Reserved link types
Incidentally, if the topic interests you, there's NMRCast, a podcast featuring Chris, original post that sparked the social media release), Comments
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Shel Holtz is principal of a shel of my former self.
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