I am a child of the 80’s. Play some New Order, Yes, or Van Halen and you’ve got my attention.
And yes, I’ll even admit that I like the power ballads, especially from Journey. I mean, really, who didn’t grow up in the 80’s and slow dance to “Open Arms?” That song was standard homecoming and prom material. Well, couple my love of 80’s music and internet marketing and this has to be one of the best stories to come out of the age of YouTube. Hattip to Journey frontman, Arnel Pineda. From cover band to frontman, all via YouTube, plus some amazing vocal talent.
The marketing aspect of this has to be respected. YouTube has been the conduit to many contacts, contracts and discoveries. Apple’s use of a fan’s self-created
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