Retrevo Pulls In $3.2 Million

Retrevo, which has labeled itself “the ultimate in consumer electronics search,” reportedly became $3.2 million richer today. The company acquired the money through a venture financing round.

SearchEngineWatch’s home page is clean (it’s actually reminiscent of Google), and the engine seems to work efficiently enough. Retrevo allows users to “research a product,” “troubleshoot a problem,” “find daily deals,” and pour over articles, reviews, and user guides. That’s not bad at all.

Also, instead of the typical “beta” disclaimer, the word “gamma” is prominently displayed on the main page. Now, those are the second and third letters of the Greek alphabet, respectively, and three presumably represents an advance over two. I encountered a less encouraging AlwaysOn Media as “one of the . . . 100 Top Private Companies” – seems to be doing well for itself. And that fresh $3.2 million certainly won’t do it any harm.