Reuters Addresses Affiliate Issues...Sort Of

Reuters wants to find affiliates willing to place its news video player on their sites, but haven't really touched on the issue of compensating those affiliates. As Reuters seeks site publishers interested in putting Reuters video on their sites, those publishers seem to be listening to the same radio station: WII-FM, as in "What's In It For Me?" Though Reuters normally charges for content, the video player has been offered for free to site publishers. News video displayed on the player would be accompanied by advertising. With the question being raised about compensating site publishers, Reuters posted "why is Reuters calling it an "affiliate program," if they don't have a commission, revenue share, or PPL model in place?" Email the author Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.