Reuters and Pluck have announced a strategic partnership aimed at syndicating third-party blog content as part of Reuters news and information service. In return for its $7 million investment in Pluck, Reuters will receive an undisclosed share of ownership of the company.
BlogBurst, acts as a conduit between traditional media sources, such as newspapers, and a library of over 2800 hand-picked blogs -all with the purpose of enhancing traditional journalism by adding a touch of social media. BlogBurst syndicated blogs are already being integrated into the Reuters network. In the coming weeks, BlogBurst will be offered to media partners who use Reuters content as part of their own news services. Chris Ahearn, Del.icio.us | Digg | Reddit | Furl Joe is a staff writer for latest ebusiness news.Reuters, Pluck Offer Blog Syndication
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