Reveal Those Links, Nielsen Says

How many blogs do you see that spell out the URLs of each link contained in a post? Links are one of the defining elements of blogs. It's the links the build the communities and heighten visibility. In my Web writing workshop, I urge participants to get links out of the narrative and into a "more information" box as a means of reducing distraction and keeping readers focused on your content. But not in blogs. Links in the narrative are at the very heart of blog writing. So how distracting would it be for someone reading a blog post to have to stop every few lines because in addition to a key word or two, the author has thrown in (perhaps in parantheses) the entire URL of the site to which the words are linked? According to Jakob Nielsen, the Web's best known usability authority, the roadblock to readability these URLs would create isn't an issue. In fact, according to the first installment of a Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.