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Revenue Triples In AdSense Case Study

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The AskTheBuilder.com web site gets the Google case study focus, as the AdSense team trumpets the site's jump from $10,000 to $30,000 in monthly revenue. The online home of syndicated columnist Tim Carter started out with contextual advertising in 1996, done on his own. Carter selected and screened advertisers, and achieved a high CTR running between 20 and 40 percent. As the While not everyone can be a syndicated columnist, every site can work on providing quality content. Becoming a trusted resource takes time, but as can be seen in Carter's example, the rewards can be lucrative. David Utter is a staff writer for Murdok covering technology and business. Email him

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