Rice University Adjunct Offers SEO Course

Throughout the blogosphere, one can find untold informational references when it comes to search engine optimization. The problem, however, is that there are aspects of SEO, such as text-to-code ratio and link buying, in which a knowledge seeker could find many articles from opposite sides of the issue. Where is the real authority in the realm of SEO?

Organic or Paid? Links or Content? These questions often spur much research from search professionals, but in the end are akin to the “tastes great vs. less filling” dilemma of endless debating.

A movement is beginning, however, to canonize the best practices of SEO in order to educate the next generation of search professionals coming up through the collegiate ranks, as well as those who are already involved in the industry. An example of this is  at the Susanne M. Glasscock School of Continuing Studies at Rice University, where courses on SEO are beginning to be offered to students.

Here’s a description of this continuing studies