The encouragement to engage visitors in conversations with one's blog or website could deliver an embarrassment of riches to the publisher - or a rich embarrassment. Few publishers will shun feedback from their site visitors.
article on Editor and Publisher. Conversation means "is that the news story when completed no longer ends with publication."
Substitute "blog post" or "product release" for "news story" and the statement is equally valid. Conversation should be the logical followup. The demand from visitors for such followup should be viewed as a good thing; it validates the worth of the original content.
The problem with such rich conversations comes from their management. For each well-crafted response from an intelligent visitor, scores of less-thoughtful comments, spamming, or complete misunderstandings frequently accompany them.
That kind of feedback can be moderated off the site without difficulty. In fact, junk comments or ones that do not merit a response aren't the problem with conversations. It's actually the good commenters who create a problem that can lead to an uncomfortable situation.
Starting out with a few posts online, and a measured posting pace, managing comments and building those conversations can be rewarding. Done well, they greatly enhance a site's reputation.
As the number of posts increase, and visitorship rises, and conversations grow in number, a site publisher, especially a solo one, will feel the crunch. What happens then? End comments and eliminate the conversations like Yahoo's Mark Cuban did?
It takes a special kind of thinking to plan not just for one's ascendancy, but one's downfall. Before starting a number of conversations on one's site, it is best to plan for the time when those conversations may end. That may mean bringing on more writers, or ending conversations on certain topics after a period of time since publication.
Maybe 
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