Press releases will be deconstructed: how companies produce and package their news via the press release will change (PR will have a seat in the c-suite: as the eyes, ears and voice of a company, a bridge really to the conversational edge, executive teams will need to rely (heavily) on the input and counsel of communication leaders when it comes to the strategic direction and important business decisions.Josh Hallett with available here. Also See: Edelman keynote at Syndicate touches upon industry changes (PRWeek) Del.icio.us") | Yahoo! My Web Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.Visit
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