According to new forecasts from The Diffusion Group, a US-based consumer technology research consultancy, demand for time-shifted digital audio files - that's 'podcasts' to you and me - is expected to grow from less than 15% of portable digital music player owners in the US in 2004 to 75% by 2010.
Podcasting: Fact, Fiction and Opportunity - which costs a whopping $1,495.00! - suggests that between 2004 and 2010, the use of podcasting among US consumers will enjoy a compound annual growth rate of 101%. (Hat tip: press release from 15 June, and taking a look at FeedBurner, published on 6 June, about
So, an order of magnitude leap in attention in just a few months is exciting.
Now, ride that podcasting Read The Diffusion Group forecast
NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at NevilleHobson.com
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