Rip, Mix, Burn, Autolink

Remember Apple's ad campaign during the heyday of Napster ... It was Rip, Mix, Burn. The message was clear - clip and mix your music your way. (a bit of hot water over the campaign because the music industry (e.g. the content creators) felt it encouraged CD ripping and file sharing. Today a similar controversy is bubbling, sparked by the Google Toolbar's new is reporting that Marissa Mayer at Google says that the company will unlikely back down unless users demand it. Marissa, what are Cory Doctorow says.. "It's my screen, and I should be able to control it; companies like Google and individuals should be able to provide tools and services to let me control it." This made Robert Scoble so mad, he nearly crushed wrote... "This is such a slippery slope. Do you really want to go down this slope? If you allow Google to do this, you are opening a pandora's box that you'll never close." I agree with Scoble. This is a pivotal discussion that bloggers, journalists, PR professionals and marketers need to jump into. Do you really want Google, Microsoft, George W. Bush, God or anyone adding links to your content? You know sign this petition that I created and spread the word. We need to send a message to Google and others that messing with content is just plain wrong. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.