Academic bloggers, Therese at Emerging Communications writes, "...often choose not to blog about issues that are 'right on' when it ... ... exceptions. But in many cases, Therese's point is valid for business blogging too. The thing is, we also need that other stuff. The noise. I think that's what us a voice. It gives the readers an insight into the personality of the blogger. But unless the blogger's only aim is to build a personal brand this is a fine line to balance on. You want a voice, not just a blah-blahing mouth. You want credibility, but not readers bored to death. Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info
Risk Of Becoming Too Peripheral
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