Funny, isn't it, that the blogosphere was abuzz when reported yesterday on a
The Rocketboom team has created an episodic ad campaign featuring host Amanda Congdon in a comic strip-like series. As described in osphere):
Because they are not limited to television's thirty seconds, they have added subtlety and intruigue and a great narrative story to the advertisements that will make Rocketboom subscribers sit on the edge of their seats waiting for the next days advertisement.
Equally important is that the ad fits seamlessly with the whole Rocketboom ethos. Regular viewers of Rocketboom will not skip the ad because the ad is part of Rocketboom, not an irrelevant interruption. For $40,000, TRM gets about 100,000 people paying close attention to the ad and, in some cases, even watching it multiple times to pick up on subtle elements that you just won't catch from a single viewing.
As "We are the Media's" Bre Pettis points out, the folks at Rocketboom can report with some degree of accuracy how many times the ad has been downloaded. The real test, of course, will be in the number of viewers who become sales agents for TRM. But whether or not TRM meets its goals with the ads (you have to figure these ads would produce better results for a more mainstream product or service), the campaign crystallizes the potential for advertising in the social computing era. The only question is how long it will take for those clients locked into the mainstream advertising world to figure it out.
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Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blog
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Rocketboom Debuts its Ad
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