It took a couple of years and few crises but Rocketboom is set to take off. Founder Andrew Baron just inked a seven-figure plus revenue-sharing deal with Sony to distribute the webcast across its properties, including Crackle.com, Playstation 3, Playstation Portable, Bravia i-Link and syndicated network of 3rd party distributors.
Baron blogs at length about the development at his
So, driven by a desire to maximize exposure and revenue while maintaining control of a single video entity, Baron chose a strategic partnership with Sony over other major corporations like Google, Microsoft, Apple, and ABC because he viewed Sony as the "complete package." Sony's expansive network and solid distribution infrastructure were the hot buttons for Baron.
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