Rocketbooming New Monetization Strategies

The most important takeaways from Rocketboom's Andrew Baron's keynote address at the Real | MP4 | Podcasting, vlogging, and other incarnations of the new e-business world cannot focus on the way things have been done since mass communication began - which is focus on general content for the lowest common denominator, controlled by advertisers. Baron referred to LetsKnit2gether.com, a vlog focused on knitting, as a model for this type of niche production. True, there will be a smaller audience, but the audience is so targeted that advertisers should recognize the value of reaching it. The point podcasters and others have missed, in his estimation is the value of niche content that we've learned from blogs like Engadget, the most popular blog: highly focused content serves the audience best, because it is findable by the audience that desires that content most. Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: