Steve Rubel is amazed that Delta Air Lines' new website-which garnered attention from AP-has no RSS on it. I don't disagree; any site should incorporate RSS these days. But the reason to do so has nothing to do with accommodating the vast numbers of people demanding RSS feeds. Instead, it has everything to do with adhering to the oft-quoted and overused advice hockey legend Wayne Gretzky got from his father: "Skate to where the puck is going to be, not to where it has been." The RSS puck isn't anywhere important yet, according to a new report on marketing and RSS from Reader Comments... Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blogSuggest a Correction
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