RSS Confusion?

June 22, 2006

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RSS Confusion

I've just been reading Jeremiah has already weighed-in with his thoughts, but I wanted to add mine too. Beal says - "News feeds" really doesn't do RSS justice. You can use RSS for many reasons beyond "news" - for example Exhibit B - "The email newsletter comes to you; it arrives in your in box, and becomes part of the one place you go to get information. That's the great strength...The best newsletters really drive customer relationships." Beal says - Newsletters are boring. They come in one long email and are nearly always a "one-way" conversation. RSS delivers info in small bites, on-demand, targeted and encourages "two-way" communication. Exhibit C - "[Blogs] work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time." Beal says - Actually, the whole point of RSS is that you don't have to "check out these blogs all of the time". Furl Andy Beal is an Marketing Pilgrim and reach him at

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