Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:
- They update automatically. Anytime you publish a new article or blog, your readers receive it with no effort on their part, or yours.
Unlike an email campaign, they don't force you to contend with costly black lists and spam filters.
They're a 100% opt-in marketing tool. Your documents are transmitted in a mark-up language that requires your subscribers to download a reader, like Bloglines or FeedDemon, to translate them. So all your subscribers really want the information you're providing.Where Is This Going?-The Future of RSS
Bill Flitter, founder of RSS analytics engine How Can I Use RSS for My EBiz?
Use feeds to send newsletters, product promos, blogs, and special offers. You can create your content using any blog platform-Type Pad, Word Press, Movable Type. They all generate RSS feeds-your only job is choosing the content. The important thing is to keep your content fresh and relevant to your audience, because with one click they can unsubscribe. Try to balance generating sales with sharing interesting info and useful tips.
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