RSS Does Not Sway The Skeptic

RSS has been touted as a vehicle that could supplant email marketing; a skeptical look at RSS indicates what companies will need to avoid doing to make it work for them.

ClickZ helpfully brings forth the problems in his article. Despite recognizing the issues with email that RSS adoption can avoid - delivery problems, spam filtering, or blocking - Harding has his misgivings, and admits to generally telling those who ask him to just say no to RSS. He sees the current usage of RSS as mostly one that gathers syndicated content from sites, blogs, and podcasts. Marketing doesn't come into play, and when it does, it has not been kept up to date in the examples he has seen. Harding makes the valid point that the user experience with RSS readers and aggregators is immature. He further contends that it's hard even for competent users to subscribe to feeds. As someone who uses the

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