RSS To Deliver Ad Revenue For Publishers

Following my post a few days ago on getting more from your RSS feed, in particular on using Feedburner's new Total Stats Pro service ... ... I read a very interesting report on Pamela Parker interviews the story that caught my attention. The part that did is the discussion segment on what the increasing popularity of RSS means: "If RSS popularity continues to increase, and it becomes less and less a vehicle for driving site traffic but more and more its own content-viewing medium, that presents an interesting situation to publishers," Dick said. He admitted, though, the company didn't look at full-text versus partial-text feeds. It could be readers are becoming more reluctant to click out of the feed reader, but it could also be that more publishers are providing full-text feeds, giving people fewer reasons to click away. I believe this is precisely what's happening - RSS aggregation means that you capture content from a wide range of different online resources (blogs or traditional websites) into your preferred RSS reader which, in effect, becomes your web browser and your single view on that aggregated information. Indeed, if you use a web-based aggregator like NewsGator, you're already using a browser. Desktop readers like NewsGator acquiring Bradsoft, the maker of FeedDemon, especially interesting. If NewsGator now has both web-based (cross platform) and desktop (Windows) aggregators, they're in a pretty good position to shape - if not drive - the development of the means that enable you to have that 'self-contained information experience.' Add their Microsoft might be considering - maybe at the end of the year or sooner, we'll be reading an announcement about their acquiring NewsGator so as to integrate everything with this post in December by Total Stats Pro Reader Comments... Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: