RSS and content syndication are good online PR search terms.
e-consultancy.com published a 'content syndication' - RSS gets 50 percent more searches each day than blogging does.
Now it's entirely possible that someone searching for RSS is not looking for it for online PR purposes, but then that applies equally to the word bloggng. It could be a teeanger looking for a blogging platform.
But someone searching 'content syndication,' 'optimizing press releases' or JupiterResearch's recent report says a significant percentage of large companies plan to RSS enable their content in 2006. 30 percent said this is due to customer demand!
You should at the very least put RSS feeds on your online newsroom content.
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RSS tops Blogging in searches for Online PR
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