Had a great conversation on Friday with CEO Paul McNamara and :-)
The point that Paul kept returning to during our conversation was that of "empowerment;" that is, what they're trying to do is to enable a new class of customer to create his or her own web-based apps, both simply and rapidly, and provide a tool to fill the gap between "management by spreadsheet" and ERP-type apps. The demo that Sarah showed me illustrated the point nicely, showing that a snazzy, data-driven web-based app could be created in short order through the Coghead interface. A particularly interesting bit was the illustration of "mashouts," enabling information from Coghead apps to be embedded into arbitrary web-based apps outside of the system. Pretty nifty. Additionally, it appears some Coghead developers are building their own apps for resale on top of the platform. The primary example that was talked through was for a company called
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Running Up to Web 2.0 Expo with Coghead
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