Sales and Marketing as a Team

The best mindset, strategy and tactics - and the most astute sales and marketing individuals - are for naught without the collaboration of everyone involved. The unrealized potential can be likened to the batteries in a flashlight. If the batteries aren't inserted in the right direction or are otherwise out of proper contact, their latent power is unusable. Likewise, the harmonious interaction of sales and marketing is crucial. If they are askew and going in dissimilar directions, sales and marketing will not empower a successful complex sale or sales lead strategy. Bottom-line sales performance reflects just how well sales and marketing are working together. I liked the collaboration tips in Sherri Leopard's article, "Del.icio.us | Yahoo! My Web | Brian Carroll is the CEO of Brian authors the very interesting