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Scanning Pattern For Google Universal Search

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Traditionally, we came to learn about the “Golden Triangle” or the F-shaped scanning pattern. Now, Gord Hotchkiss says that with a change to personalized search, we are seeing more of an E-Shaped pattern.

Surprisingly, users did not spend too much time lookin at images and for this, Gord said,“We can determine relevance fairly quickly and if an image proves to be irrelevant, we quickly move on.”

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