Scoble and Israel Not Impressing Amazon

Two assignments for you... 1. Read Robert Scoble's intepretation of the same presentation. Done that? They both paint (in my opinion) the picture that Amazon simply doesn't get blogging. Shel's comments sum it up,..."We got a great many questions challenging any contention that Amazon would benefit from blogging in any way" Ok, now read Werner Vogels', CTO for Amazon.com, Are we seeing a trend here? It seems to me that too many people are trying to enforce their own ground-rules for blogging. Ironically, Shel Israel tried recently (in attempts) to impose his thoughts on who should and should not blog, which included not trying to force a CEO to blog. So why give Amazon a hard time for not embracing blogs with open arms? It seems to me, Amazon does a fantastic job of communicating with their customers - much better than Microsoft (even with Scoble's voice) - so why force them to embrace something they don't feel they need? I agree that many companies can benefit from blogging - embracing communication with their customers - but Amazon.com does a fantastic job of that already. Can we stop with the rules, guidelines and the blog "kool-aid" serving already? Let those who want to blog, do so; and let those who don't see the benefit, stay out of the medium. Be a blogvangelist, sure. But be mindful that others won't share your beliefs. Don't try and "out" them for not embracing blogging. Add to internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

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