Robert Scoble earned his fame through corporate blogging, not PR blogging, where messages are always sugared up, but through saying what he wanted about Microsoft while working at Microsoft. He's on to other things now, but is still giving the Beast of Redmond the old what-for.
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"Microsoft is run by geeks," says
But what captures the heart of the consumer, says Scoble, is something beyond that, something new and magic.
That's an interesting (and true) concept, I think. I can't speak to the truth of the internal structure of Microsoft, but not everything is steel and plastic and function. Humans need more than rocks and mud, always have. They need a little magic.
And to be fair, the demos of
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Scoble: Microsoft Is Run By Geeks
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