Scoble Shows How Micro PR and Traditional PR Are Converging

You might think that all of the A-list internet bloggers have a nice life, right. People like ... ... Dave Winer, recognition plus a lot of media attention. Sometimes their blogging even Robert Scoble is one "A-list" blogger who clearly is seeing his inbox fill up with pitches. He talked about this a bit at Bloggercon - I listened to some of the PR tip. The Scobleizer writes... "Get five of the bloggers I read to write about you. Even three, if you're lazy. Find a way to do it. I read more than 2000 blogs now (957 RSS feeds). So, finding five out of those 957 isn't difficult. You get five, and I'll see that as a pattern when I do my reading, which is what I'm doing right now." I some insight into Scoble's patterns, but I was interested in seeing if some blogs have a greater influence than others. Scoble responded that he reads all of his feeds in alphabetical order... "So if you want to be high on the blog, you should get the guys later on in the alphabet to blog your product first. :-) It helps a lot. I like to link to other bloggers who have something to say about your product too. Same as journalists. They need quotes to make their stories look like something other than press releases." In my mind, what this means is that much like columnists and journalists look for trends and scoops, so do A-list bloggers. When Robert says he looks for news that's been commented on by several other bloggers, that's essentially what he's doing. I also know he likes to break news too. Who doesn't? If you remember, he was Bloglines and a growing convergence between small media and big media. The more things change, the more they stay the same. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.