Search Advertising For P2P?

Though many aspects of the search market appear difficult to crack - Google's not going anywhere and blog search is flooded - many contend that an untapped search market lies deep in the lands of peer-to-peer (P2P) networks. Skyrider, a P2P platform developer that launched today, seeks to mine those realms via user-generated content.

Skyrider has been under development for the past two years as P2P networks mature to include a more widespread Internet populace. Recently securing $8 million in funding from Sequoia Capital and Charles River Ventures, Skyrider's leadership may sound familiar. The founders of the company are Dr. Ori Cohen and Stas Khirman, who also founded used by AT&T, the National Security Agency, and foreign nations. The president and CEO is Edward Kozel, formerly of Cisco Systems and current Yahoo! and Reuters board member. Heading up sales and marketing for the company is Chris Redlitz, who recently left Feedster. The platform Skyrider has developed in P2P is intended to leverage the recent popularity of user-generated content, rather than copyrighted material that file-sharing networks are notorious for passing among themselves. Kozel told murdok that the focus on user-generated content would allow the company to "absolutely live within the Digital Millennium Copyright Act." The company cites recent Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: