Search and Branding

February 8, 2006

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Search and Branding

There's an excellent interview at It's an interesting topic and reminds me of a session by Barbara Coll of Webmamma and Rob Garner of Agency.com at ad:tech Chicago that I posted on:

Impressions are free

Targeting audience to lift sales online and offline

Adds credibility to brand because users associate top ranking with credibility

Pingle shared a case study showing how a laptop manufacturer ran a PPC branding campaign which resulted in lower overall CPC and an increased average order size of over 20%. Lee Odden is President and Founder of

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