Search Engine Diversity - More Website Exposure

June 1, 2007

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Search Engine Diversity - More Website Exposure

"Google ranking this and Google ranking that"... it's all everyone talks about. But a

Only 0.6 percent of 776,435 first-page search results were the same across the top four Web search engines.

Between 38 and 46 percent of all searches fail to elicit a click on a first-page search result, don't meet users needs and drive users to try additional engines.

Web searchers on average use three search engines a month.

Search result rankings differ significantly across major search engines; only 3.6 percent of the number-one ranked, non-sponsored search results were the same across all search engines in a given query.
So herein lies the opportunity for website owners. Just because a top Google ranking has eluded you, doesn't mean you can't achieve a top ranking in Yahoo!, MSN or one of the other decent search engines. Remember they all use a different algorithm to determine their search engine results.

*comScore US Report - April 2007

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