The Search Engine Marketing (SEM) industry continues to stabilize in the third quarter of 2009 and included some positive sings for the fourth quarter, according to a new report from Efficient Frontier.
"The third quarter results and a look beyond provide some encouraging signs for the Search Marketing industry as well as the overall economy," said David Karnstedt, President and CEO,
SEM spend was up 5 percent compared to the previous quarter while year-over-year saw a 5 percent decline. Year-over-year (YoY) declines were driven by continued Cost Per Click (CPC) weakness with Google's search CPC dipping for the fourth straight quarter. Return on investment (ROI) remained stable as marketers continue to focus on efficiency.
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